The LEGO Organization History

The history of the LEGO business begins in 1932 the moment Ole Kirk Christiansen, a Danish carpenter, decided to start up a business advertising his wood made toys door to door in his town of Billund, Denmark. He named his new business “Lego” – a combination of two Danish ideas, “leg godt, ” which necessitated “play well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, patented a system pertaining to coupling the plastic stones that would soon after become generally known as SEGLAR “Automatic Joining Bricks. ” The invention allowed LEGO to make more diverse and intricate toys.

Following that, LEGO widened it is offerings and began to compliment both girls and boys. It unveiled a line of “Minifigures” in the mid-1970s that enclosed human amounts with posable arms, and in addition marketed jewelry sets to get young girls.

An additional expansion more than three decades ago saw the introduction of LEGO Space sets, presenting astronaut minifigures, rockets and spaceships, amongst other popular themes. It happened in 1999, the LEGO Group entered the Star Battles market, click for more launching sets featuring the X-wing jet fighter and WRAP Fighter.

For the reason that the company grew, it needs to increase it is ability to introduce new products quickly and proficiently. To this end, it hired management professional Jorgen Vig Knudstorp.

This individual helped the company cut down on products on hand and reduce production time. He encouraged the corporation to build relations with main toy businesses, including Goal, Wal-Mart and Toys ‘R’ Us.

This individual also released LEGO Thoughts, an online community where enthusiasts could submit plans for new Seglar sets they will wanted to discover produced. This kind of allowed PROFANO to test the benefit of new creative ideas and gain feedback just before committing to these people.

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